via the very sharp Stephen Irven:
* What is the primary reason for having it?
* Who will be using it, and in what way? (Is it a broadcast medium, or collaborative, or something else entirely? What sort of people will be interested in it?
* What kind of information will it be focused on?
* Is there another website doing something similar? How is this going to be different?
* Has anyone done something similar, but ended up with a result that you don't like? What has led to this?
* Are the aims and objectives likely to change over a 12, 24, 36 month timescale? Is there any way to envisage or predict what might be needed down the line?
* How many people are likely to be involved with using or contributing to this (in a 12, 24, 36 month timescale)
* Is the whole site for public use, or are there likely to be private or restricted areas?
* What are your planned timescales for making and using it? Are there several phases?